Sponsor report · Hero Film
Matchday 7 · Home FC v Away FC
Personal films made
1,870
12% of the crowd
Average time with the brand
3 min 10 s
per fan, measured
Films shared by fans
960
≈ 24,000 extra views (estimate)
Opted in to sponsor offers
820
voucher redeemed by 410
From scan to sale
Every step of the fan journey, counted. Each bar is the number of fans who reached that step.
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When fans joined
QR scans in each 15-minute window. Half-time is the peak, so render capacity is planned for it.
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Fan zone activations played
Games inside the story, run by the on-site team.
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Where films were shared
Share of the 960 films sent from the fan's phone.
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What fans chose
The one story choice in this film, split by route.
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Data and consent
What the sponsor receives, and what is deleted.
- ✓820 opted-in contacts delivered to the sponsor's CRM as a file, with the consent text and time of each opt-in.
- ✓No faces go to the sponsor. Selfies are never stored; face data and films deleted at 01:30 after the match. Deletion confirmation attached.
- ✓96 under-16 fans stopped at the age check before the camera.
- ✓Every film labelled as AI-generated, as required for synthetic content.